Adobe and Kvell
Studio
Fable
Year
2019
Creative Direction
Jiahui Tan
Design Execution
Lucas Lim
A creative endeavour by Adobe and kvell to showcase its many amazing fonts to potential users. FABLE was given the honour among other esteemed designers to participate in this wonderful challenge.
This is one of the concepts I proposed and executed that was ultimately chosen and showcased on the Adobe Designers Instagram account. Adobe has opted to go for static posts but have the story showcasing the font be animated, so the initially animated posts were then configured into the story format.
This is one of the concepts I proposed and executed that was ultimately chosen and showcased on the Adobe Designers Instagram account. Adobe has opted to go for static posts but have the story showcasing the font be animated, so the initially animated posts were then configured into the story format.