Lucas

Archival of alternatives, experimentations, iterations and everything in-between

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Design direction for Bao Makers that puts a spotlight on the ones behind the culinary art.
02.A more minimal approach to the Bao Makers’ brief.

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Proposal for the National Gallery’s 2023 Light to Night Key Visual.

Underground concept explorations for an unmanned hotel.

Creative direction for Reduc that focuses on balancing function with quiet elegance.

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Animations that accompany a more dynamic proposal for Sinenergy.

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A more conceptual approach to the Sinenergy brief.

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Animation proposals for Comedian Versus’s social media page.

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Brand identity proposal for BRIGADE CAFE, with a concept centering around artisanal warmth.
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New identity that positions BRIGADE CAFE as a forward-facing standard-bearer for modern coffee culture.

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An alternative proposal to Meso’s new rebrand, focusing more on the rotational aspect of pottery.

Brand identity proposal for a prominent museum in Kuala Lumpur, Malaysia.

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Graphic explorations for SUPRA, focusing on modern momentum.

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Concept focusing on a refined heritage and enduring trust for SUPRA.

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Annual report for Philanthropy Asia Alliance with a concept focusing on grounded growth.

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A second direction focusing on scaling, structured expansion.
View the full report here.

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Dose of Data makes global disease stats more human and accessible through a syringe-inspired visual system.

An American diner-style approach to the Char Grill brief.

Collateral proposal for Cortina Watch with an intricate die-cut sleeve.

Various print and digital collaterals produced for Mio Fine Foods.

An unconventional brochure proposal for Ang Ah Tee, renowned Singapore artist.

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Concept for CHAT that focuses on the dynamic interplay of light rays.

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Creative approach that highlights the individuality of each unique person.

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Dynamic typography creative direction for SUSS’s annual report.

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Blended visual and imagery approach to SUSS’s brief.

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Key visual of an annual report proposal for Singapore International Foundation (SIF).