Bao Makers pioneers fusion baos, uniting tradition and innovation in creations that tell stories through flavour.

Client
Bao Makers

Studio
Darling Visual
Communications

Year
2024

Scope
Brand Identity
Brand Strategy
Art Direction
Motion
Interior

Since 2015, Bao Makers has stood as a defining presence in Singapore’s dining scene, pioneering a new chapter in the city’s culinary narrative through the fusion bao movement. More than a restaurant, it is a stage where tradition and innovation converge—where meticulous craftsmanship intertwines with cultural storytelling. Each creation is not merely a dish, but an edible narrative, embodying the heritage, creativity, and flavour that have made Bao Makers a modern icon.

The rebrand for Bao Makers weaves a cohesive narrative across identity, packaging, and interiors, rooted in the belief that food is both art and storytelling. Inspired by the tactile craft of bao-making, a distinctive checked pattern—evoking kneading and stretching dough—serves as a unifying visual motif. A bold, vibrant colour palette captures the energy and multicultural richness of Singapore’s culinary scene, while the interior design transforms the dining space into an immersive extension of the brand, embodying Bao Makers’ fusion of tradition and innovation at every touchpoint.

Press
The Brand Identity Mindsparkle Mag StopDesigning Brand New

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