Bollywood Veggies
Year
2019
Scope
Brand Identity
Brand Strategy
Art Direction
Digital
Motion
Campaign
Bollywood Veggies is an organic farm located in sunny Singapore, a sanctuary for Singaporeans and tourists to escape the hustle and bustle of city life. As part of my Final Year Project, I rebranded Bollywood Veggies with a new approach to their brand identity, experience and strategy along with my project partner Jaey Sim.
My role in the project besides the inital concept creation and drafting stage was to further develop the concept of the rebrand; how it would translate to digital platforms such as an app and website, online animation as well as creating additional assets. I was also responsible for the conceptualisation and execution of the advertisement strategy which was a guerilla marketing tactic which included both social media animations and physical world interaction.
My role in the project besides the inital concept creation and drafting stage was to further develop the concept of the rebrand; how it would translate to digital platforms such as an app and website, online animation as well as creating additional assets. I was also responsible for the conceptualisation and execution of the advertisement strategy which was a guerilla marketing tactic which included both social media animations and physical world interaction.
2020 Crowbar Awards
Design - 5 Gold
Communication - 2 Gold, 1 Silver
Branding - 4 Bronze, 1 Finalist