Char Grill
Studio
Darling Visual
Communications
Year
2023
Creative Direction
Chin Yuanhong
Design Execution
Lucas Lim
Bold text treatments bring clarity and presence across all applications, from storefronts to digital screens, ensuring the brand speaks with confidence and purpose. The use of vivid, saturated colours injects youthfulness and warmth, evoking the excitement and satisfaction of flavour-packed grilled dishes.
Together, these elements create a visual language that feels fresh yet grounded—celebrating Char Grill’s commitment to quality and accessibility while appealing to a new generation of diners. The result is a cohesive and expressive identity that doesn’t just represent food—it represents a full-flavoured, unforgettable experience.