CHAT
Studio
Darling Visual
Communications
Year
2025
Creative Direction
Chin Yuanhong
Design Execution
Lucas Lim
The brochure for CHAT takes inspiration from auras as a metaphor for the unseen emotional landscapes of young people. Fluid, overlapping gradients evoke the complexity of moods that are never singular but layered, shifting, and evolving. Each blend suggests moments of clarity, calm, intensity, or uncertainty, reflecting the fluid nature of mental well-being. By embracing abstraction over fixed symbols, the design communicates openness and inclusivity, allowing each reader to find personal meaning within the forms.
This visual language becomes both expressive and empathetic, mirroring the diversity of individual experiences while echoing CHAT’s mission to create safe and supportive spaces for all youths.
This visual language becomes both expressive and empathetic, mirroring the diversity of individual experiences while echoing CHAT’s mission to create safe and supportive spaces for all youths.