Far East Organization
Studio
Fable
Year
2020
Creative Direction
Jiahui Tan
Design Execution
Lucas Lim
Developed as a pitch concept for Far East Organization during a freelance engagement with FABLE, this project aimed to present the three core messaging pillars of Far More services within the setting of a luxury hotel.
The design explored two distinct colour schemes—day and night—offering versatility while highlighting the brand’s key selling points under one cohesive narrative.
The design explored two distinct colour schemes—day and night—offering versatility while highlighting the brand’s key selling points under one cohesive narrative.