Studio
Fable
Year
2019
Creative Direction
Jiahui Tan
Design Execution
Lucas Lim
Google’s annual reports on Southeast Asia’s internet economy are widely regarded as essential references for both government and private-sector consultancy. In 2019, for the first time, Google engaged an external agency to design the report—an opportunity undertaken by Fable where I interned.
I was involved in developing one of three proposed key visuals for the report’s cover. While a more minimal direction was ultimately chosen by the client, the experience was highly formative, and I’ve chosen to showcase my contribution here.
I was involved in developing one of three proposed key visuals for the report’s cover. While a more minimal direction was ultimately chosen by the client, the experience was highly formative, and I’ve chosen to showcase my contribution here.
View full project on Fable.studio