Meso’s identity channels oracle bone script and five elemental forces, uniting ancient symbolism with the art of ceramics.Client
DVC
Studio
Darling Visual
Communications
Year
2024
Scope
Brand Identity
Brand Strategy
Art Direction
Print
Drawing inspiration from ancient Chinese oracle bones, Meso's brand identity is founded on five key elements: fire, water, earth, air, and human. These elements are derived from their earliest depictions in oracle bone script, which forms the foundation of all subsequent Chinese writing systems. Each element not only plays a pivotal role in the natural world but also serves as a fundamental component in the art of ceramics and pottery.
The visual symbolism connects deeply with the name "Meso," an ancient term meaning "middle" or "between," emphasizing the harmony and balance that these elements represent in the ceramic- making process. Meso's branding reflects authenticity and a fearless embrace of pottery's full scope, honoring both tradition and craftsmanship.