Mio Fine Foods elevates traditional Japanese cuisine with artisanal craft and the finest ingredients.

Client
Mio Fine Foods

Studio
Darling Visual
Communications

Year
2023

Scope
Brand Identity
Art Direction
Print

For Mio Fine Foods, each touchpoint is an extension of its philosophy—where tradition meets restraint, and culinary excellence is expressed through quiet precision. The design of the seasonal menus embodies this ethos, serving not only as a guide to the dishes but as a refined expression of the brand’s identity.

Rooted in the Japanese appreciation for seasonality and impermanence, the menus are designed to evolve throughout the year—subtly shifting in tone, material, and visual rhythm to mirror the sensibilities of each season. This progression honours shun, the fleeting moment when an ingredient is at its peak, and reflects Mio’s commitment to offering an experience that is both grounded in tradition and deeply attuned to the present.

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If this speaks your language,
we should chat.
lucaslim.projects@gmail.com

Lucas

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