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At the heart of Kuala Lumpur, Muara brings together diverse voices where the past and present converge.Client
Muara


Studio
Darling Visual
Communications


Year
2025

Creative Direction
Chin Yuanhong


Design Execution
Lucas Lim
Darling Visual Communications was commissioned to prepare an identity proposal for Muara, Kuala Lumpur’s flagship art museum.
The identity bridges past and present through a mark both recognisable and iconic. Inspired by the confluence of the Klang and Gombak rivers, the Muara “M” abstracts natural currents into a typographic form that embodies heritage and fluidity. Its calligraphic flourish evokes tradition and memory, while its architectural stem reflects clarity and modernity. Together, they position Muara as a museum rooted in place yet always evolving, where the past flows into the present and legacy finds new expression.
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