OCTAVE
Studio
Darling Visual
Communications
Year
2024
Scope
Brand Identity
Brand Strategy
Art Direction
The concept draws from the intimate, creative chaos found in recipe journals—scribbled notes, quick sketches, spontaneous annotations. These details became the foundation for a visual language that feels personal, expressive, and alive.
This approach celebrates the authentic process behind culinary mastery—the improvisation, experimentation, and spark of inspiration that define the kitchen. It positions the academy as a place where flavour is explored mindfully, and where the act of cooking becomes both a craft and a path to wellbeing. By embracing the raw beauty of the creative process, the identity remains true to OCTAVE’s values while giving the academy its own distinct, spirited voice.