Quincy
Studio
Fable
Year
2020
Creative Direction
Jiahui Tan
Design Execution
Lucas Lim
Xin Qian Chua
Drawing from the pulse of each city and the signature orange dot in the logotype, animated brand graphics were created to echo skylines and the rhythm of the sun. The identity unites motion, fluid illustration, and witty copy to capture Quincy’s distinct DNA.
To ensure consistency across markets, a comprehensive set of brand guidelines was developed. These guidelines detail the application of the logotype, photography, illustrations, and tone of voice, creating a framework that balances flexibility with cohesion. They allow the identity to adapt fluidly across diverse touchpoints while preserving Quincy’s distinct character.
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