Lucas

Reduc empowers renewable energy owners with smart solutions for a sustainable future.

Client
Reduc

Studio
Darling Visual
Communications

Year
2023

Creative Direction
Chin Yuanhong

Design Execution
Lucas Lim
Yu Min Loo

Reduc is an independent aggregator in the South East Asian Market that maximizes profits for renewable energy owners. They offer practical strategies, empowering companies to navigate climate change, and deliver tailored solutions for sustainability goals.

Reduc’s new brand identity reflects its mission to unite sustainability with profitability, helping companies maximize impact while optimizing returns. The logo anchors the system while arc graphics and a vibrant palette convey progress, optimism, and professionalism. Modern typography and authentic photography highlight real action, and across applications the brand projects coherence and credibility while reinforcing its commitment to empowering a sustainable future.

View the site on reduc.org

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lucaslim.projects@gmail.com