Lucas

SUSS annual reports highlight the university’s yearly achievements, initiatives, and impact.

Client
SUSS

Studio
Darling Visual
Communications

Year
2024

Creative Direction
Chin Yuanhong

Design Execution
Lucas Lim

SUSS, the Singapore University of Social Sciences, is a national autonomous university focused on inclusive lifelong learning and applied education in social sciences, business, law, technology, and human development. It serves fresh graduates and adult learners through flexible, modular programs.

The annual report, themed A New Perspective, transforms the university’s narrative into a striking visual journey. Bold typographic compositions layered with aerial human silhouettes evoke movement, scale, and convergence—symbolising diverse paths united by shared purpose. A refined palette of grey, deep navy, and SUSS red balances professionalism with vibrancy, while generous white space and considered pacing offer clarity and impact. Each section opens with immersive, theme-driven spreads, reframing the annual report as a confident, contemporary statement of SUSS’s vision and social mission.

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