Lucas

VEGANBURG is a true pioneer in the growing field of plant-based burger joints, driven by a mission to recruit more planet warriors around the world.

Client
VEGANBURG

Studio
Darling Visual
Communications

Year
2024

Creative Direction
Chin Yuanhong

Design Execution
Lucas Lim

We were tasked with reimagining VeganBurg, not just as a food brand, but as a global movement at the crossroads of sustainability, culture, and design. Our goal: position VeganBurg as the world’s leading plant-based fast-food experience, while staying true to its radical optimism and mission-driven roots.

The identity needed to disrupt, but also welcome. We created a vibrant, unfiltered visual system rooted in street-style energy, refined with global sophistication. The tone is playful and activist, rallying customers to become ‘planet warriors’ with every bite.

At the heart of the packaging is a bold, plant-based reinterpretation of camouflage. Stripped of militarism, it symbolizes environmental resilience and action. Its organic, torn-paper patterns echo topographic maps, reflecting a raw, evolving terrain of change.
View the site on veganburg.com

Previous
Next
Works

If this speaks your language,
we should chat.
lucaslim.projects@gmail.com